Luxury Wellness and Holistic, worked up three ways in the beige, soft pink and green the brief asked for. Nothing here reuses the old template. Every photograph is graded to one preset, so a month of posts reads as one hand. Pick a direction and we build the month from it.
All three share the same palette, wordmark and photo standard. Only the layout family changes, so a month of posts reads as one hand. Pick one, or run two together.
01 · Editorial Calm
Headline Instrument Serif Regular · everything else Instrument Sans
The photograph is a band across the canvas, the serif headline sits under it, one italic phrase and one sage hairline. The italic is the only emphasis.
02 · Considered Detail
Everything Instrument Sans · italics in Instrument Serif
The picture turns on its side: a full-height column down one edge with the words beside it, never a band. Smaller type, an index numeral, and three tiles with no photograph at all.
03 · Washed Duotone
Headline Instrument Serif · the photograph tinted to the palette
No field and no frame. The photograph is tinted into the brand greens and the type sits in a soft ivory wash. Every tile is a picture.
Rule of thumb. A photograph and six words, use Editorial Calm. A list, a number or a sequence, use Considered Detail. A room, a mood or nothing much to say, use Washed Duotone.
Six per direction. Structure is fixed, words and photographs change. Click any to enlarge.
Time to ask questions, and clear options without pressure.
Rooms built to put you at ease.
ConsultationTerms and eligibility confirmed before publishing.
Caroline Springs and Bacchus Marsh. Point Cook opening soon.
Start with an assessment and a conversation about suitable options.
Correcting discreetly.
Digital scans and models, so the fit is checked before treatment begins.
MembershipNew and existing patient eligibility differ. Confirm before publishing.
Send an enquiry and the team can guide your next step.
Time to ask questions before anything begins.
Children and anxious patients are given the time they need.
Built to feel like somewhere you would happily wait.
ConsultationTerms and eligibility confirmed before publishing.
Send an enquiry and the team can guide your next step.
Alternate the directions, never three of the same running, and at least two of each per nine. Two deep fields per nine, never touching and never twice in the same row or column.
ConsultationTerms and eligibility confirmed before publishing.
Time to ask questions before anything begins.
Built to feel like somewhere you would happily wait.
Send an enquiry and the team can guide your next step.
Time to ask questions, and clear options without pressure.
Correcting discreetly.
The same clinic, the same people. What changes is what sits on top of them.
Screenshots, meme captions, stock video stills and a different look every post.
ConsultationTerms and eligibility confirmed before publishing.
Time to ask questions before anything begins.
Built to feel like somewhere you would happily wait.
Send an enquiry and the team can guide your next step.
Time to ask questions, and clear options without pressure.
Correcting discreetly.
A reply naming one is all we need. Any of these three answers moves it forward just as well as the others.
Answer one
“03.” Done. We build the month in Washed Duotone.
Answer two
“01 and 02 together.” Name the two and we run them alternating, the way the feed above does.
Answer three
Tell us what is missing and we come back with a fresh direction rather than tweaking one of these.
Once a direction is chosen, the next thing you see is a full month in it, using the clinic's own professional photography. The AI-generated placeholders in this document go no further than this document. Nothing gets scheduled without your sign-off, and the offer figures on 01.4, 02.4 and 03.4 are placeholders until you approve the terms. Under AHPRA we keep testimonials and review content out, and any before-and-after needs consent, the treating practitioner and the disclaimer first.